September 2017

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Before you move full steam ahead on an SEO campaign or link-building efforts for your site, you need to make sure a few things are in order. You should have a comprehensive list of keywords you want to rank for. This list of keywords will be your bible for editing your existing pages, sprucing up content, coming up with future blog titles, and more.   If you don’t have this list of keywords, do a little research by looking at competitors’ sites,...

Even though its only September, the holidays will be here before you know it. And while most SEO programs are exclusively focused on long-term gains, sometimes you need to optimize for short-term, temporary seasonal trends.   Many brands are doing this right now, gearing up for optimizing for Christmas and winter related keywords so they can reap about two months’ worth of benefits for the year. There are pros and cons to this approach, and you must ask yourself if this seasonal...