January 2019

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Unfortunately, Facebook has increasingly become a "pay-to-play" platform. If you want to reach new customers (or even all of your existing followers), you'll need to use their paid advertising tools. (Luckily, it's a pretty robust tool that lets you narrow down exactly who you want to reach.) But what about those organic posts? Or even regular posts that you're planning on boosting to reach more of your clients? You might feel your current social strategy isn't resulting in any clicks, likes,...

Buffer has released it's annual "State of Social" report, and it has a lot of insight that is extremely valuable to anyone marketing their business. Read on for the top things to know this year about social media trends. 1. There's still a lot of uncertainty about the effectiveness of social ads While social media marketing, as an industry, is evolving, the survey results show that many brands are still not sure exactly how much social media advertising is doing for them. While the...