by Charlotte Spangler | Mar 7, 2019 | Digital Marketing, SMO
If you are trying to grow a B2B company, LinkedIn should be your number one focus for marketing. This is the best platform to make connections and reach potential customers, both organically and through paid advertisements. LinkedIn might feel like a major beast to...
by Charlotte Spangler | Feb 27, 2019 | SEO
In the digital age, it’s rare to check out a new business without first taking the time to look them up online. And likely, the first place you go to learn about them is Google or Yelp to read reviews from other customers. As a business owner, you need to pay...
by Charlotte Spangler | Feb 14, 2019 | Digital Marketing, SMO
It might seem like social media has replaced email as the most effective marketing strategy in the digital age. But this is not true! Email is still extremely influential in driving sales and keeping customers engaged. And when paired with social media, you get even...
by Charlotte Spangler | Jan 30, 2019 | SMO
Unfortunately, Facebook has increasingly become a “pay-to-play” platform. If you want to reach new customers (or even all of your existing followers), you’ll need to use their paid advertising tools. (Luckily, it’s a pretty robust tool that...
by Charlotte Spangler | Jan 24, 2019 | SMO
Buffer has released it’s annual “State of Social” report, and it has a lot of insight that is extremely valuable to anyone marketing their business. Read on for the top things to know this year about social media trends. 1. There’s still a lot...