by Charlotte Spangler | Nov 29, 2018 | Digital Marketing
Did you now that 65 percent of a company’s business comes from existing customers? So instead of putting all your effort into finding new leads and new customers, you might be better served spending more time on your current customers. These stats might force you to...
by Charlotte Spangler | Nov 15, 2018 | Digital Marketing
Have you gotten on the podcast train? Podcasts have become one of the fastest growing media platforms in recent years, and its easy to see why. You can turn any extra time – while commuting, while cleaning, or while exercising – into a chance to learn...
by Charlotte Spangler | Nov 8, 2018 | SEO
Evergreen content is a blog, video, or white paper that is relevant anytime – regardless of season. Like an evergreen tree stays verdant all year round, so does this content. For example, an article about Thanksgiving would not be evergreen, as it would only be...
by Charlotte Spangler | Oct 31, 2018 | Digital Marketing, SMO
Writing posts for your social media pages takes a slightly different strategy than writing a blog or other content. You need to catch the eye of the person scrolling through their feed, and compel them to take some kind of action, whether that’s liking,...
by Charlotte Spangler | Oct 24, 2018 | Digital Marketing, News, SEO
Google My Business (GMB) is one of the most valuable FREE tools currently available to small business owners across industries. By optimizing your profile page, you can make it easier for searchers to get the information they need about your business, including...