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Twitter is a powerful marketing tool, but only if a business uses it in the right way. Businesses can use Twitter to create the personality behind their brand. It is also a good medium for providing customer support. Twitter is great for creating a buzz around a new product. However, since Twitter only offers you 280 characters per tweet, and tweets only have an average lifespan of 14 minutes, how can a business use such a restricted medium for marketing...

A subject line is the first thing your users see when they receive one of your emails in their inboxes, so it is absolutely vital that your subject lines are the best that they can be for all of your email marketing campaigns.   In fact, sixty-four percent of people open an email because of the subject line, so put a lot of time and effort into establishing strong ones for your campaigns. Below are 4 tips that have proven successful for...

Analytics have shown that more and more users are browsing the internet with their mobile devices. In fact, data shows that mobile users actually spend more time on your website once they get there - around 10% longer to be specific. As such, UX designers must constantly develop better features and components to improve the mobile browsing experience.   So then, how can you improve the user experience for mobile visitors to your site?    3 Key Points to Work With   Usability, accessibility and pleasure...

Are back-links still needed? If it is just a back-link on a no-name website with no traffic then no. If its on an authoritative or high traffic site, then yes. Google just released new link attributes UGC & Sponsored that accompany nofollow now and they specifically called them "hints." I still stand behind my opinion that links are dead in and by themselves and that you should be building complete seo campaigns with off-site content that you pay, upload, or...

[vc_row][vc_column][vc_column_text] [caption id="attachment_7888" align="alignright" width="300"]  json icon[/caption] What is JSON? JSON or JavaScript Object Notation is an open-standard file format that uses human-readable text to transmit data objects consisting of attribute and it happens to be the preferred choice of scripting for structured data with Google. Therefore, JSON is an unofficial language of seo in 2019-2020 and if you haven't heard about it you should pick it up asap. Why is it so important? Google is telling us to implement various forms of the structured...

[vc_row][vc_column][vc_column_text]Enterprise clients need tracking so they can follow the money trail and account for their spend, in other words, generate an ROI for their campaign. To do this we can employ a variety of tracking methods through Google Analytics (GA) but to properly track all events and conversion we find the most professional way is to use custom events through Google Tag Manager which then sends that unique data into GA. This provides a custom way to track button clicks,...

It has been a wonderful year of constant changes and improvements to search algorithms across the board, while some may be worried we are actually happy. The changes have brought lead generation through sem/seo to a higher plane using tried and true marketing tactics instead of manipulation of the system. With all these changes, one prediction I made is that back-links are now dead, there I said it, dead in 2019/2020. But are they really? No, but the old seo method of...

Social media is becoming the default way that customers and brands communicate with each other. Your business needs to focus the most attention on providing the best customer experience across the social media platforms you use. The following article will explore this subject in more detail by providing tips to keep your customers happy.   Provide the best content   First things first, you want to provide the best social media content. The idea is you don't want customers to only interact with...

The science of the mind is endlessly complex. While scientists have uncovered a better understanding of how human beings process information, there's still a very long way to go. One thing that is certain, though, is that human beings are trained to learn through storytelling. The brain craves stories. It's why the most compelling speakers can spin a yarn. It's why movies and books remain popular. It's why fireside chats and dinner parties devolve into storytelling sessions. What does this...