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And How to Convince Them If you've ever been on a typical law firm's website, you understand how ill-served and outdated these websites tend to be. Lawyers think of their business as a largely face-to-face one, which means they spend more time picking out the waiting room furniture in their office than they do on online marketing. But in today's tech-savvy, mobile world, that strategy is no longer working. And while you may understand that the strategy is no longer working,...

  There's no such thing as too much traffic. High-traffic site owners are constantly conducting tests (such as A/B testing) to ensure the highest lead turnover for their sites. This typically includes tweaking various factors from page load time and ad displays to overall navigation and design. And with so much information on the internet surrounding how to optimize, it's important to know which things may have adverse effects on your sales. Let's explore these. Making all of your calls to...

Search engine optimization is something that every business needs to do well to survive in today's online marketplace. While there are many facets to a successful SEO strategy, one particular aspect of SEO often overlooked is the use of negative keywords. Negative keywords are keywords within website content or online search phrases that you want to exclude your advertisements from being placed with. In effect, they work in the exact opposite way that traditional keywords do. Here's why using and...

Ten Important Questions You Need to Ask to Qualify Your Sales Leads    Qualifying leads is one of the most difficult aspects of sales. It's also one of the most important things a salesperson must do. If you don't qualify leads, you will be forever chasing after prospects who are never going to buy from you. And, while you are wasting your time on the time wasters, you will be neglecting your real leads. Even so, you don't want to qualify your...

Twitter is a powerful marketing tool, but only if a business uses it in the right way. Businesses can use Twitter to create the personality behind their brand. It is also a good medium for providing customer support. Twitter is great for creating a buzz around a new product. However, since Twitter only offers you 280 characters per tweet, and tweets only have an average lifespan of 14 minutes, how can a business use such a restricted medium for marketing...

A subject line is the first thing your users see when they receive one of your emails in their inboxes, so it is absolutely vital that your subject lines are the best that they can be for all of your email marketing campaigns.   In fact, sixty-four percent of people open an email because of the subject line, so put a lot of time and effort into establishing strong ones for your campaigns. Below are 4 tips that have proven successful for...

Analytics have shown that more and more users are browsing the internet with their mobile devices. In fact, data shows that mobile users actually spend more time on your website once they get there - around 10% longer to be specific. As such, UX designers must constantly develop better features and components to improve the mobile browsing experience.   So then, how can you improve the user experience for mobile visitors to your site?    3 Key Points to Work With   Usability, accessibility and pleasure...

Are back-links still needed? If it is just a back-link on a no-name website with no traffic then no. If its on an authoritative or high traffic site, then yes. Google just released new link attributes UGC & Sponsored that accompany nofollow now and they specifically called them "hints." I still stand behind my opinion that links are dead in and by themselves and that you should be building complete seo campaigns with off-site content that you pay, upload, or...

[vc_row][vc_column][vc_column_text] [caption id="attachment_7888" align="alignright" width="300"]  json icon[/caption] What is JSON? JSON or JavaScript Object Notation is an open-standard file format that uses human-readable text to transmit data objects consisting of attribute and it happens to be the preferred choice of scripting for structured data with Google. Therefore, JSON is an unofficial language of seo in 2019-2020 and if you haven't heard about it you should pick it up asap. Why is it so important? Google is telling us to implement various forms of the structured...