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One of the best ways to improve your online search rankings is through quality content. Great blogs can help you rank for new keywords and keep visitors returning to your site. A key requirement for content that moves the needle for SEO is to ensure it is easily readable. This should apply both to your readers and to Google, as they are both important when it comes to increasing your SEO. What is Readable Content? An easily readable blog is well structured and...

If you've been struggling to make traction with your SEO, it might have less to do with your strategies, and more with your overall business marketing plan. If there many other businesses in the same area that offer the same product or service to the same audience and are more established, it will be extremely difficult to outrank them. Great SEO hinges on a great overall business strategy. By selling niche products and choosing a targeted audience, you have a...

If you're trying to bring more customers to your storefront, SEO can help. By building a local search strategy, you can translate web traffic into physical traffic. It starts with an audit. You need to determine you current online presence and how well its serving you. Dive deep and figure out the following: Your organic search competitors What your searchers are looking for Where you’re showing up on the SERP If all the information listed is accurate Once you have this information,...

Think about your industry. There are likely some big names that come to mind that often lead the conversation in innovation, new strategies, and growth. In SEO and digital marketing, that might be Neil Patel or Search Engine Journal. Becoming a thought leader is great for boosting your brand and getting your name out there, but it can also be huge for SEO. And it's likewise hard to become a thought-leader without considering SEO in your online writing. They both compliment each other,...

Video could be a game changer for your business. 93% of businesses reported gaining a new customer as a direct result of a video posted on social media (Animoto), and of businesses using video marketing, 76% reported an increase in traffic due to video (Wyzowl). Video is so effective because users like watching video content. It gives prospective customers an easy way to learn something new or get information about your brand. If the video is on your website, it also...

Maybe your business only operates in-person, such as a locksmith. Maybe you've run for years without a website, and have done just fine. Or maybe you have a website but, haven't seen any improvements in your revenue. In 2019, every business needs to have a website. And not just a website - an SEO enabled, well-branded site that creates a strong reputation for you online. Let these stats explain why you need a site: Among small businesses without a website, 58%...

Nearly 75% of searchers start their searches on Google, and the first five results on Google get 67% of all clicks, making it obvious that SEO is extremely important. But where do you begin? SEO is a long, on-going process that truly never stops. And during that process, it's easy to get hung up on the mechanics of it and forget what actually works. If you're feeling overwhelmed by SEO, or just feel like you need to get back to basics, these...

In 2019, the landscape of seo is changing at a rapid pace led by an increase in information sharing from google, tools, machine learning, and other techniques. Search & AR also entering the field as a future way that may surpass other forms of search as technology adapts giving more uncertainty of what the future holds. However, all this uncertainty should not scare anyone away, in fact it should do the opposite. Structure & Organization Search is becoming more structured and organized...

Over the past few years almost everyone has been hammered and taken back to school with the algorithm updates of the most popular search engines. Why do I say almost? Because not everyone gets affected and some benefit from the updates- namely those employing tried-and-true marketing tactics. We reviewed all of the many reports, tasks, and results of our clients over the past few years and we found that unless we attempted a short cut, no major losses occurred so long...