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The science of the mind is endlessly complex. While scientists have uncovered a better understanding of how human beings process information, there's still a very long way to go. One thing that is certain, though, is that human beings are trained to learn through storytelling. The brain craves stories. It's why the most compelling speakers can spin a yarn. It's why movies and books remain popular. It's why fireside chats and dinner parties devolve into storytelling sessions. What does this...

As a new blogger, you may think that blogging is simply sitting down at your computer and entering a brain dump through your keyboard. Or, you may find the thought of coming up with fresh, new ideas and translating them to coherent english terrifying. The truth lies somewhere in the middle. The three tips below will bring you up to speed quickly.   Immerse Yourself in Your Niche   Pick a niche that interests you, and immerse yourself in it. Check Google...

[vc_row][vc_column css_animation="fadeInUpBig" width="1/2"][vc_empty_space height="64px"][vc_column_text] [qodef_blockquote text="If you have to be a slug, be the fastest" title_tag="h2" width="50"] [/vc_column_text][vc_empty_space][/vc_column][vc_column width="1/2"][vc_column_text]As part of my journey to share my knowledge, I will begin sharing insights into SEO one item at a time to help anyone who desires to learn. - Jared The most common question I get is "how do I fix or improve my seo" from virtually everyone whether they are a small business or large enterprise company. Unfortunately the answer is never the same...

One of the best ways to improve your online search rankings is through quality content. Great blogs can help you rank for new keywords and keep visitors returning to your site. A key requirement for content that moves the needle for SEO is to ensure it is easily readable. This should apply both to your readers and to Google, as they are both important when it comes to increasing your SEO. What is Readable Content? An easily readable blog is well structured and...

If you've been struggling to make traction with your SEO, it might have less to do with your strategies, and more with your overall business marketing plan. If there many other businesses in the same area that offer the same product or service to the same audience and are more established, it will be extremely difficult to outrank them. Great SEO hinges on a great overall business strategy. By selling niche products and choosing a targeted audience, you have a...

If you're trying to bring more customers to your storefront, SEO can help. By building a local search strategy, you can translate web traffic into physical traffic. It starts with an audit. You need to determine you current online presence and how well its serving you. Dive deep and figure out the following: Your organic search competitors What your searchers are looking for Where you’re showing up on the SERP If all the information listed is accurate Once you have this information,...

Think about your industry. There are likely some big names that come to mind that often lead the conversation in innovation, new strategies, and growth. In SEO and digital marketing, that might be Neil Patel or Search Engine Journal. Becoming a thought leader is great for boosting your brand and getting your name out there, but it can also be huge for SEO. And it's likewise hard to become a thought-leader without considering SEO in your online writing. They both compliment each other,...

Video could be a game changer for your business. 93% of businesses reported gaining a new customer as a direct result of a video posted on social media (Animoto), and of businesses using video marketing, 76% reported an increase in traffic due to video (Wyzowl). Video is so effective because users like watching video content. It gives prospective customers an easy way to learn something new or get information about your brand. If the video is on your website, it also...

Maybe your business only operates in-person, such as a locksmith. Maybe you've run for years without a website, and have done just fine. Or maybe you have a website but, haven't seen any improvements in your revenue. In 2019, every business needs to have a website. And not just a website - an SEO enabled, well-branded site that creates a strong reputation for you online. Let these stats explain why you need a site: Among small businesses without a website, 58%...