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Video could be a game changer for your business. 93% of businesses reported gaining a new customer as a direct result of a video posted on social media (Animoto), and of businesses using video marketing, 76% reported an increase in traffic due to video (Wyzowl). Video is so effective because users like watching video content. It gives prospective customers an easy way to learn something new or get information about your brand. If the video is on your website, it also...

Maybe your business only operates in-person, such as a locksmith. Maybe you've run for years without a website, and have done just fine. Or maybe you have a website but, haven't seen any improvements in your revenue. In 2019, every business needs to have a website. And not just a website - an SEO enabled, well-branded site that creates a strong reputation for you online. Let these stats explain why you need a site: Among small businesses without a website, 58%...

Nearly 75% of searchers start their searches on Google, and the first five results on Google get 67% of all clicks, making it obvious that SEO is extremely important. But where do you begin? SEO is a long, on-going process that truly never stops. And during that process, it's easy to get hung up on the mechanics of it and forget what actually works. If you're feeling overwhelmed by SEO, or just feel like you need to get back to basics, these...

In 2019, the landscape of seo is changing at a rapid pace led by an increase in information sharing from google, tools, machine learning, and other techniques. Search & AR also entering the field as a future way that may surpass other forms of search as technology adapts giving more uncertainty of what the future holds. However, all this uncertainty should not scare anyone away, in fact it should do the opposite. Structure & Organization Search is becoming more structured and organized...

Over the past few years almost everyone has been hammered and taken back to school with the algorithm updates of the most popular search engines. Why do I say almost? Because not everyone gets affected and some benefit from the updates- namely those employing tried-and-true marketing tactics. We reviewed all of the many reports, tasks, and results of our clients over the past few years and we found that unless we attempted a short cut, no major losses occurred so long...

Google's Keyword Tool has long been one of the best free resources for keyword research. Accessed via their Google Ads service, you can input your website, the website of a competitor, or keywords you're considering and Google will provide the monthly search volume for those keywords, and provide suggestions. Whether you're looking to build new web content that's keyword optimized or launching Google search ads and what to target the right keywords, it's an incredible tool. And now it will be even...

For B2B companies, lead generation can be a constant struggle. If you're struggling with converting website visitors into leads, made sure you're using gated content. What's gated content? Gated content is online materials, such as white papers, articles, and videos, that require that users fill out a form before they can access them. Visitors get a valuable resource, and you get their contact information to add to your newsletter list, or send follow up information. It's a win-win! It helps capture website...

Enterprise SEO is all about the careful study of engagement data: marketing trends, data and metric analysis, clicks, likes, keyword effectiveness, and more. It pays for an organization to understand the metrics in regards to how much engagement and traffic their online presence is driving. Understanding the relationship between engagement data and ROI will make an organizations discovery efforts that much more powerful, and using analytics to drive refinements will help guarantee that your online marketing campaigns are always scaling...

So you've got a strong website, you're posting to social, you're good to go. But when was the last time you took a good look at your Facebook page? Meaning every, single, part. The images The information The feed Your message response time? All of aspects play a major role in how you are perceived by a potential new customer or contact. It's extremely important to make sure that every aspect of your page is up to the same standards as other aspects of your business....