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  Your head might be swimming when you try to develop both yoru social media presence and your SEO. But truthfully, a lot of work you do in social media can directly affect your SEO. Take advantage of social media to also help your SEO and you be in business.   Here are some of those ideas for leveraging social media campaigns for SEO:   Focus on building local brand awareness through social media strategies designed for local search. Make sure your Facebook and Twitter...

If you are a local business your reliance on local customers is paramount, you need to keep an eye on what your local competitors are up to in the SEO world and beyond. A regular analysis can help you improve your own business and stay competitive.   Keywords Start with keywords. Make a list of your top three keywords and place them on a spreadsheet. Now, we’re going to search for these words in six different ways. Using a computer/laptop, search for your keywords...

We are live. After months of preparation we have been able to finish our new website and launch our new branch of our business that focuses on leadgen, technical seo, social media and related services. Look out for discounts and specials on our social channels in the coming months....

Bloggers and social media influencers can be very efficient and bring huge value to your business. They can provide a better reputation, a bigger audience, and helpful exchanges of content, information, and other online value as your business grows. You may not realize it, but influencers are a fast way to scale and boost your SEO strategy. Working with these influencers can improve your rankings in search engines for the following reasons: Content visibility & inbound links: The more quality link...

At its core, SEO is about creating connections. Personal connections are what fuel growth – without them, there can be no traffic, leads, brand exposure, or sales. But before you can make connections with your audience, you have to define them. Persona profiling has been around for a long time, and helps map your audience to give you deeper insight into how to most effectively reach them. Without a clearly defined audience, you can’t create user-focused SEO strategies. In order to...

Before you move full steam ahead on an SEO campaign or link-building efforts for your site, you need to make sure a few things are in order. You should have a comprehensive list of keywords you want to rank for. This list of keywords will be your bible for editing your existing pages, sprucing up content, coming up with future blog titles, and more.   If you don’t have this list of keywords, do a little research by looking at competitors’ sites,...

Even though its only September, the holidays will be here before you know it. And while most SEO programs are exclusively focused on long-term gains, sometimes you need to optimize for short-term, temporary seasonal trends.   Many brands are doing this right now, gearing up for optimizing for Christmas and winter related keywords so they can reap about two months’ worth of benefits for the year. There are pros and cons to this approach, and you must ask yourself if this seasonal...

The best place to start with improving Search Engine Optimization (SEO) for your website is typically with content. And you could be turning out dozens of pieces of content a month, but if they’re not optimized properly, they probably aren’t doing much for your rankings. Before you go and write all new content, make sure your existing content is at 100%. There area few small fixes you can make to help your rankings, and then use these tips as you...