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[vc_row][vc_column][vc_column_text] [caption id="attachment_7888" align="alignright" width="300"]  json icon[/caption] What is JSON? JSON or JavaScript Object Notation is an open-standard file format that uses human-readable text to transmit data objects consisting of attribute and it happens to be the preferred choice of scripting for structured data with Google. Therefore, JSON is an unofficial language of seo in 2019-2020 and if you haven't heard about it you should pick it up asap. Why is it so important? Google is telling us to implement various forms of the structured...

[vc_row][vc_column][vc_column_text]Enterprise clients need tracking so they can follow the money trail and account for their spend, in other words, generate an ROI for their campaign. To do this we can employ a variety of tracking methods through Google Analytics (GA) but to properly track all events and conversion we find the most professional way is to use custom events through Google Tag Manager which then sends that unique data into GA. This provides a custom way to track button clicks,...

It has been a wonderful year of constant changes and improvements to search algorithms across the board, while some may be worried we are actually happy. The changes have brought lead generation through sem/seo to a higher plane using tried and true marketing tactics instead of manipulation of the system. With all these changes, one prediction I made is that back-links are now dead, there I said it, dead in 2019/2020. But are they really? No, but the old seo method of...

Social media is becoming the default way that customers and brands communicate with each other. Your business needs to focus the most attention on providing the best customer experience across the social media platforms you use. The following article will explore this subject in more detail by providing tips to keep your customers happy.   Provide the best content   First things first, you want to provide the best social media content. The idea is you don't want customers to only interact with...

The science of the mind is endlessly complex. While scientists have uncovered a better understanding of how human beings process information, there's still a very long way to go. One thing that is certain, though, is that human beings are trained to learn through storytelling. The brain craves stories. It's why the most compelling speakers can spin a yarn. It's why movies and books remain popular. It's why fireside chats and dinner parties devolve into storytelling sessions. What does this...

As a new blogger, you may think that blogging is simply sitting down at your computer and entering a brain dump through your keyboard. Or, you may find the thought of coming up with fresh, new ideas and translating them to coherent english terrifying. The truth lies somewhere in the middle. The three tips below will bring you up to speed quickly.   Immerse Yourself in Your Niche   Pick a niche that interests you, and immerse yourself in it. Check Google...

[vc_row][vc_column css_animation="fadeInUpBig" width="1/2"][vc_empty_space height="64px"][vc_column_text] [qodef_blockquote text="If you have to be a slug, be the fastest" title_tag="h2" width="50"] [/vc_column_text][vc_empty_space][/vc_column][vc_column width="1/2"][vc_column_text]As part of my journey to share my knowledge, I will begin sharing insights into SEO one item at a time to help anyone who desires to learn. - Jared The most common question I get is "how do I fix or improve my seo" from virtually everyone whether they are a small business or large enterprise company. Unfortunately the answer is never the same...

One of the best ways to improve your online search rankings is through quality content. Great blogs can help you rank for new keywords and keep visitors returning to your site. A key requirement for content that moves the needle for SEO is to ensure it is easily readable. This should apply both to your readers and to Google, as they are both important when it comes to increasing your SEO. What is Readable Content? An easily readable blog is well structured and...

If you've been struggling to make traction with your SEO, it might have less to do with your strategies, and more with your overall business marketing plan. If there many other businesses in the same area that offer the same product or service to the same audience and are more established, it will be extremely difficult to outrank them. Great SEO hinges on a great overall business strategy. By selling niche products and choosing a targeted audience, you have a...