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Google recently announced it was shutting down its social media platform Google+ for consumers. While this may not be a surprise, considering the site never quite caught on like other social sites, it's still worth noting. The reason Google gave for shutting down the platform was that, “There are significant challenges in creating and maintaining a successful Google Plus product that meets consumers’ expectations.” This was all kicked off after a discovery that a bug in the Google Plus People API put some...

At Got.Media, we think of ourselves as experts in social media. But when it comes to online guides, there are some sites who have perfected it so well, that we advise our clients head over there for a quick lesson. If you're hoping to learn more about social media marketing and how you can help build your business, try reading some of these expert guides. General Tips: How to Conduct a Social Audit We advise you audit your social media pages, as well...

Have you created a new piece of content for your website, such as a blog or web page? You may have done your keyword research and written a great piece of SEO content, but your process isn't done yet. To really optimize your content for SEO, you need to look at a few other areas of the page too. Make sure you can cross off each part of this checklist to guarantee you've done your best for SEO.   Page Titles Remember that...

If you're hoping to increase engagement on your Instagram page, your photos might not be the issue. Instead, your captions could likely use some tweaks to encourage conversation and emphasize your brand. Consider these tips when you write your next Instagram post and see what happens. Remember your Audience Do you know who you're talking to on Instagram? Do some digging nad figure out exactly who you audience is - both existing Instagram followers, and the demographic you are trying to attract. Create...

As long as SEO has been around, there have been a "white hat" and"black hat" techniques. White hat SEO is using techniques approved by Google, and doing search engine optimization the "right" way. Black hat SEO is about bending the rules and working around Google for a search engine boost. These rule breaking techniques have always been popular among some, but they are often not worth the effort. If you've considered incorporating these techniques into your SEO strategy - or had an SEO...

When you think of Instagram influencers, likely the first people that come to mind are the mega-viral stars like the Kardashians or Lebron James. But for this blog, we aren't talking about this two-million-plus-followers accounts. Instead, you should think about working with microinfluencers to advance your brand. What are microinfluncers? Microinfluencers are smaller (typically under 25k followers), niche-based influencers with an active and engaged audience of followers. If you're working on building brand engagement and want to find a spokesperson that your...

If you want to find new customers, increase your rankings on Google, and grow your business, content marketing should be your focus. When you create great content and find ways to get it in front of your audience, you're going to see results. Increase the quality of your content strategy with these four techniques. 1. Drive Engagement A post that encourages discussion will drive comments or shares from your audience. Crafting content that is thought-provoking helps drive these actions. Try the following: Leave...

Do you find yourself posting constantly on social media, but with no response? Feel like you're just shouting into the void? In order to increase engagement and connect with your audience, you need to improve your social storytelling. When you approach social posts, you need to address these questions: Who is my audience? How do I get my idea into my audience’s head? And which tools do I need to understand them better? How do I change the way my audience thinks? How do we...

Whether you're hosting a conference, workshop, or a community event, social media is a great way to build buzz and promote your event before, during, and after. This allows you to get the most value from your efforts, and hopefully make it easier to host your next event. Here a few techniques to try to leverage social platforms to maximize your event marketing efforts. Before the Event Social media is a great way to build awareness for your event and get people excited. Build...