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In the digital age, it's rare to check out a new business without first taking the time to look them up online. And likely, the first place you go to learn about them is Google or Yelp to read reviews from other customers. As a business owner, you need to pay attention to your profiles on these sites. Follow these steps to increase the number of reviews, build up a solid profile, and make sure you aren't breaking any rules...

Google Maps and other map tools are probably the least utilized by many businesses. Some will provide reasons such as "my business is not a physical address," or "that's not how clients find us," or "its not core to our sales funnel," and the myriad of reasons is vast. But the real reason, is that no one has explained the benefits of a holistic approach to SEO and how maps is playing a part in search. All the big players in...

In today’s digital media marketing spaces, competitive use of SEO and competition for engagement are at an all-time high. Rankings for search engines, especially powerhouses like Google (whose search engine indexes over 30 trillion pages), are being dictated by not only quality (which is always King) but proper sitemap indexing and keyword tagging as well.   These criteria must be met precisely and repeatedly over time in order to drive engagement and improve visibility. In many cases, this is an incredibly...

It might seem like social media has replaced email as the most effective marketing strategy in the digital age. But this is not true! Email is still extremely influential in driving sales and keeping customers engaged. And when paired with social media, you get even more bang for your buck.   1. Drives Traffic When you add a new post or video to your social media pages, it's important that it gets a lot of views or engagement soon after its posted. In your...

Unfortunately, Facebook has increasingly become a "pay-to-play" platform. If you want to reach new customers (or even all of your existing followers), you'll need to use their paid advertising tools. (Luckily, it's a pretty robust tool that lets you narrow down exactly who you want to reach.) But what about those organic posts? Or even regular posts that you're planning on boosting to reach more of your clients? You might feel your current social strategy isn't resulting in any clicks, likes,...

Buffer has released it's annual "State of Social" report, and it has a lot of insight that is extremely valuable to anyone marketing their business. Read on for the top things to know this year about social media trends. 1. There's still a lot of uncertainty about the effectiveness of social ads While social media marketing, as an industry, is evolving, the survey results show that many brands are still not sure exactly how much social media advertising is doing for them. While the...

If you're a business that thrives on leads, you might feel all your old techniques have stopped working. It's always good to refresh you methods to find new leads. Try these five strategies to grow your business and find new prospects this year. 1. Build Up a Professional Website Your website works as your digital calling card. Wherever a potential new client hears about your business – either from a referral, an advertisement, or a Google search – they are going to...

LinkedIn used to be the forgotten social media site. But thanks to a reboot from new owner Microsoft, it has grown both in users and frequency of visits in the last few years. If you're looking to build up your network and find more customers or collaborators this year, LinkedIn is the channel to be on. Follow these five tips to keep people engaged. 1. Don't Forget Your Personal Profile You should definitely have a company page for your business. But don't...

If you own any sort of local business - restaurant, boutique, law firm, non-profit, salon, the list goes on - you need to invest in your SEO. You don't need to have a brick-and-mortar place for people to visit to justify your need for local SEO. If you serve a specific region or city, you want people in that area to be able to find you 71% of people looking for a local business now do so online. If they're...