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SEO
 
  November 8, 2018 
Evergreen content is a blog, video, or white paper that is relevant anytime - regardless of season. Like an evergreen tree stays verdant all year round, so does this content.  For example, an article about Thanksgiving would not be evergreen, as it would only be relevant for about a month every year. There is nothing wrong with posting this seasonal or more specific content - it is an important part of your SEO strategy! But evergreen content can be hugely beneficial...
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Digital Marketing, SMO
 
  October 31, 2018 
Writing posts for your social media pages takes a slightly different strategy than writing a blog or other content. You need to catch the eye of the person scrolling through their feed, and compel them to take some kind of action, whether that's liking, commenting, watching a video, or clicking on your link.  Social media posts need to be persuasive- but how do you do that? Try these 6 tips to create social media content that's engaging and effective.  Keep it simple  Social...
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Digital Marketing, News, SEO
 
  October 24, 2018 
Google My Business (GMB) is one of the most valuable FREE tools currently available to small business owners across industries. By optimizing your profile page, you can make it easier for searchers to get the information they need about your business, including reviews, directions, and photos.  Google is constantly updating this system and providing more tools for business owners to learn about the searchers. The latest additions are particularly helpful, and we'll walk you through them and how you can take...
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SMO
 
  October 17, 2018 
Google recently announced it was shutting down its social media platform Google+ for consumers. While this may not be a surprise, considering the site never quite caught on like other social sites, it's still worth noting.  The reason Google gave for shutting down the platform was that, “There are significant challenges in creating and maintaining a successful Google Plus product that meets consumers’ expectations.” This was all kicked off after a discovery that a bug in the Google Plus People API put some...
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SMO
 
  October 3, 2018 
At Got.Media, we think of ourselves as experts in social media. But when it comes to online guides, there are some sites who have perfected it so well, that we advise our clients head over there for a quick lesson. If you're hoping to learn more about social media marketing and how you can help build your business, try reading some of these expert guides.
General Tips:
How to Conduct a Social Audit  We advise you audit your social media pages, as well...
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SEO
 
  September 20, 2018 
Have you created a new piece of content for your website, such as a blog or web page? You may have done your keyword research and written a great piece of SEO content, but your process isn't done yet. To really optimize your content for SEO, you need to look at a few other areas of the page too. Make sure you can cross off each part of this checklist to guarantee you've done your best for SEO.     Page Titles  Remember that...
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SMO
 
  September 12, 2018 
If you're hoping to increase engagement on your Instagram page, your photos might not be the issue. Instead, your captions could likely use some tweaks to encourage conversation and emphasize your brand. Consider these tips when you write your next Instagram post and see what happens.  Remember your Audience  Do you know who you're talking to on Instagram? Do some digging nad figure out exactly who you audience is - both existing Instagram followers, and the demographic you are trying to attract.  Create...
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SEO
 
  September 5, 2018 
As long as SEO has been around, there have been a "white hat" and"black hat" techniques.
White hat SEO is using techniques approved by Google, and doing search engine optimization the "right" way.  Black hat SEO is about bending the rules and working around Google for a search engine boost.  These rule breaking techniques have always been popular among some, but they are often not worth the effort. If you've considered incorporating these techniques into your SEO strategy - or had an SEO...
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Digital Marketing
 
  August 29, 2018 
When you think of Instagram influencers, likely the first people that come to mind are the mega-viral stars like the Kardashians or Lebron James. But for this blog, we aren't talking about this two-million-plus-followers accounts. Instead, you should think about working with microinfluencers to advance your brand.
What are microinfluncers?
Microinfluencers are smaller (typically under 25k followers), niche-based influencers with an active and engaged audience of followers. If you're working on building brand engagement and want to find a spokesperson that your...
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