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Unfortunately, Facebook has increasingly become a "pay-to-play" platform. If you want to reach new customers (or even all of your existing followers), you'll need to use their paid advertising tools. (Luckily, it's a pretty robust tool that lets you narrow down exactly who you want to reach.) But what about those organic posts? Or even regular posts that you're planning on boosting to reach more of your clients? You might feel your current social strategy isn't resulting in any clicks, likes,...

Buffer has released it's annual "State of Social" report, and it has a lot of insight that is extremely valuable to anyone marketing their business. Read on for the top things to know this year about social media trends. 1. There's still a lot of uncertainty about the effectiveness of social ads While social media marketing, as an industry, is evolving, the survey results show that many brands are still not sure exactly how much social media advertising is doing for them. While the...

If you're a business that thrives on leads, you might feel all your old techniques have stopped working. It's always good to refresh you methods to find new leads. Try these five strategies to grow your business and find new prospects this year. 1. Build Up a Professional Website Your website works as your digital calling card. Wherever a potential new client hears about your business – either from a referral, an advertisement, or a Google search – they are going to...

LinkedIn used to be the forgotten social media site. But thanks to a reboot from new owner Microsoft, it has grown both in users and frequency of visits in the last few years. If you're looking to build up your network and find more customers or collaborators this year, LinkedIn is the channel to be on. Follow these five tips to keep people engaged. 1. Don't Forget Your Personal Profile You should definitely have a company page for your business. But don't...

If you own any sort of local business - restaurant, boutique, law firm, non-profit, salon, the list goes on - you need to invest in your SEO. You don't need to have a brick-and-mortar place for people to visit to justify your need for local SEO. If you serve a specific region or city, you want people in that area to be able to find you 71% of people looking for a local business now do so online. If they're...

2018 will be over before you know it - we know it's hard to believe! Now is the time to review your marketing strategies, see what worked (and what didn't!) and prepare for the new year. One great thing to start tracking is Google trends - what are people searching? This can show you some new topics to address on your blog, keep track of your industry, and more. For a little fun to end the year, take a look at Google's report...

When it comes to creating a content marketing strategy, it's easy to feel pulled in a million directions. From email to social media to blogs to SEO efforts - your to-do list can feel impossibly long. So how do you create a content marketing strategy that doesn't waste time or effort- but still builds leads and maintains your existing relationships? First, if you've already been dabbling at content marketing, look at what's working. It's called the 80/20 rule - figure out...

[vc_row][vc_column][vc_column_text]How do you know your seo agency is doing their job? Or what about your personal seo strategy that you devised after countless hours of research? These are common questions with simple answers:[/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width="1/4"][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]1) Increased impressions in search results: are more of your pages being indexed and shown? If the answer is yes, than you are on your way to higher rankings and clicks. If the answer is no, look at your sitemap and websites seo health first.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner][vc_column_inner...

Did you now that 65 percent of a company’s business comes from existing customers? So instead of putting all your effort into finding new leads and new customers, you might be better served spending more time on your current customers. These stats might force you to think a little differently about your current clients: It costs 16x more to bring a new customer up to the same level as a current one. Lowering your customer churn rate by five percent can increase your profitability by 25 to 125 percent. 68...