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SMO
 
  January 30, 2019 
Unfortunately, Facebook has increasingly become a "pay-to-play" platform. If you want to reach new customers (or even all of your existing followers), you'll need to use their paid advertising tools. (Luckily, it's a pretty robust tool that lets you narrow down exactly who you want to reach.)  But what about those organic posts? Or even regular posts that you're planning on boosting to reach more of your clients? You might feel your current social strategy isn't resulting in any clicks, likes,...
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SMO
 
  January 24, 2019 
Buffer has released it's annual "State of Social" report, and it has a lot of insight that is extremely valuable to anyone marketing their business.  Read on for the top things to know this year about social media trends.
1. There's still a lot of uncertainty about the effectiveness of social ads
While social media marketing, as an industry, is evolving, the survey results show that many brands are still not sure exactly how much social media advertising is doing for them.  While the...
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Digital Marketing
 
  January 17, 2019 
If you're a business that thrives on leads, you might feel all your old techniques have stopped working. It's always good to refresh you methods to find new leads. Try these five strategies to grow your business and find new prospects this year.  1. Build Up a Professional Website
Your website works as your digital calling card. Wherever a potential new client hears about your business – either from a referral, an advertisement, or a Google search – they are going to...
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SMO
 
  January 10, 2019 
LinkedIn used to be the forgotten social media site. But thanks to a reboot from new owner Microsoft, it has grown both in users and frequency of visits in the last few years. If you're looking to build up your network and find more customers or collaborators this year, LinkedIn is the channel to be on. Follow these five tips to keep people engaged.
1. Don't Forget Your Personal Profile
You should definitely have a company page for your business. But don't...
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SEO
 
  December 20, 2018 
If you own any sort of local business - restaurant, boutique, law firm, non-profit, salon, the list goes on - you need to invest in your SEO. You don't need to have a brick-and-mortar place for people to visit to justify your need for local SEO. If you serve a specific region or city, you want people in that area to be able to find you 71% of people looking for a local business now do so online. If they're...
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SEO
 
  December 13, 2018 
2018 will be over before you know it - we know it's hard to believe!  Now is the time to review your marketing strategies, see what worked (and what didn't!) and prepare for the new year.  One great thing to start tracking is Google trends - what are people searching? This can show you some new topics to address on your blog, keep track of your industry, and more.  For a little fun to end the year, take a look at Google's report...
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Digital Marketing, SEO
 
  December 5, 2018 
When it comes to creating a content marketing strategy, it's easy to feel pulled in a million directions. From email to social media to blogs to SEO efforts - your to-do list can feel impossibly long. So how do you create a content marketing strategy that doesn't waste time or effort- but still builds leads and maintains your existing relationships?  First, if you've already been dabbling at content marketing, look at what's working. It's called the 80/20 rule - figure out...
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SEO
 
  November 29, 2018 
[vc_row][vc_column][vc_column_text]How do you know your seo agency is doing their job? Or what about your personal seo strategy that you devised after countless hours of research? These are common questions with simple answers:[/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width="1/4"][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]1) Increased impressions in search results: are more of your pages being indexed and shown? If the answer is yes, than you are on your way to higher rankings and clicks. If the answer is no, look at your sitemap and websites seo health first.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner][vc_column_inner...
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Digital Marketing
 
  November 29, 2018 
Did you now that 65 percent of a company’s business comes from existing customers? So instead of putting all your effort into finding new leads and new customers, you might be better served spending more time on your current customers.  These stats might force you to think a little differently about your current clients:  It costs 16x more to bring a new customer up to the same level as a current one.
 Lowering your customer churn rate by five percent can increase your profitability by 25 to 125 percent.
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