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No one likes working harder than they need to in order to complete a task. So we've got a little secret for you - it's okay to repurpose your blog content! There's no need to reinvent the wheel for every post. You can save time and energy, while getting great results by repurposing content you’ve already created. Repurposing content means taking an existing piece of content and using it in a new way for a new audience. Blog series to ebook, for...

If you've been managing your business's Facebook page for a few years, you've likely noticed a decline in the number of people who are viewing, liking, and commenting on your posts. It's not that your business has gotten less popular - its the Facebook algorithm working against you. First, this started happening because more people were advertising on the site than before. Facebook execs explained in 2014 that the increase in advertising meant there was more competition for organic posts, so...

SEO is something your business must be doing. It's necessary for competing in the digital world, for every type of business. If your customers are finding you via the internet - Yelp, Facebook, Google search, Google maps, etc - you have to help them get to you. Search Engine Optimization entails a lot of actions. Here, we scratch the surface with 10 basic SEO tips for your small business. No SEO = No visitors from search engines. If you don't put in...

Facebook is an excellent platform to post video content. It is this popular! However, achieving success with video on Facebook is not just about reposting whatever is going on your YouTube channel. Each social media platform is different. Users go on them at different times, for different reasons, so your content for your brand page needs to reflect that. For example, on Facebook. While users are now familiar with video content on the site, they're likely browsing on a phone on the go,...

The first step in any good marketing plan is to discover how to reach potential customers. And knowing that Google processes over 40,000 searches every second, which works out to over 3.5 billion searches each day, should get all business owners excited about Google My Business. This is clearly going to be a single resource that will reach a huge number of potential customers each day. And now that Google My Business is offering owners an opportunity to provide even...

If your business doesn't already have a blog, it's advised that you start one. But it isn't just for writing up whatever posts suit you from day to day. They need to be optimized so they actually help your site. With just a few quick tweaks, you can fix your existing blog posts and improve your future posts so they bring in new visitors to your site. Unfortunately, many bloggers miss out on the marketing potential of their blogs. In fact,...

The FTC, or Federal Trade Comission, has cracked down on social media marketing in the last few years. They're the reason you see #Ad or #Sponsored on your favorite influencers' post as you scroll through your feed. If you thought you could keep posting and working with influencers on social media however you liked, here's some unfortunate news. The FTC is watching and will take action if they see brands or influencers breaking the rules. So what are the rules exactly?...

Having a zero rank on a Google search might sound unimpressive but in this case zero is the opposite of nothing; it is everything. This means that you are Googles authority on whatever the search was seeking. In addition, this means that you and your information are going to appear above all else and with a nice large link to your site. An added bonus is that your snippet of top information is what Google will read to anyone who...

Do you know what an SEO Title Tag is? A title tag is an HTML element that specifies the title of a web page. Most importantly, they are used on search engine results pages as the clickable headline. Crafting the right title tags is important for usability, SEO, and social sharing. The title is meant to be an accurate and informative description of the content of the page.   Why are Title Tags Important? Title tags are used in three key places: (1) search engine...