2018 will be over before you know it - we know it's hard to believe! Now is the time to review your marketing strategies, see what worked (and what didn't!) and prepare for the new year. One great thing to start tracking is Google trends - what are people searching? This can show you some new topics to address on your blog, keep track of your industry, and more. For a little fun to end the year, take a look at Google's report...
When it comes to creating a content marketing strategy, it's easy to feel pulled in a million directions. From email to social media to blogs to SEO efforts - your to-do list can feel impossibly long. So how do you create a content marketing strategy that doesn't waste time or effort- but still builds leads and maintains your existing relationships? First, if you've already been dabbling at content marketing, look at what's working. It's called the 80/20 rule - figure out...
[vc_row][vc_column][vc_column_text]How do you know your seo agency is doing their job? Or what about your personal seo strategy that you devised after countless hours of research? These are common questions with simple answers:[/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width="1/4"][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]1) Increased impressions in search results: are more of your pages being indexed and shown? If the answer is yes, than you are on your way to higher rankings and clicks. If the answer is no, look at your sitemap and websites seo health first.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner][vc_column_inner...
Did you now that 65 percent of a company’s business comes from existing customers? So instead of putting all your effort into finding new leads and new customers, you might be better served spending more time on your current customers. These stats might force you to think a little differently about your current clients: It costs 16x more to bring a new customer up to the same level as a current one. Lowering your customer churn rate by five percent can increase your profitability by 25 to 125 percent. 68...
[vc_row][vc_column][vc_column_text]The first thing you need to do is know your process, have a great team, and ensure your product is viable. Once you are sure of this, you are now ready to start building your agency. Ensure you have a website, do not seek perfection right away - instead get a solid functional website going and improve over time. Next, do your own seo. People will often check your website, code, and seo before hiring you (assuming you dont have use cases,...
Over the past few years, I have stressed the importance of speed, UX & technical aspects and how it impacts SEO. PWA is something I am now stressing, some of the reasons are due to the upcoming 5G ecosphere, improved loading options and more discerning web users. What is a Progressive Web App? Progressive Web Apps are user experiences that have the reach of the web.1 Different than an app you must download from a branded store such as Apple or Google stores....
Have you gotten on the podcast train? Podcasts have become one of the fastest growing media platforms in recent years, and its easy to see why. You can turn any extra time - while commuting, while cleaning, or while exercising - into a chance to learn something new. While podcasts of course come in any topic or form you can imagine, we particularly like those that are geared toward business, marketing, entrepreneurship, and leadership. If you're looking to add some new...
[vc_row][vc_column][vc_column_text]For all those 8-to-5ers, office workers, Monday through Friday grinder workers - don't forget to take care of yourself! Self care should be more important that work - yes, yes I know that is easy to say and nearly impossible to implement. As I have grown older and spend 100+ work weeks to meet deadlines, I have learned that there are more important things. When push comes to shove over-working for short periods of times is acceptable and necessary at...
Evergreen content is a blog, video, or white paper that is relevant anytime - regardless of season. Like an evergreen tree stays verdant all year round, so does this content. For example, an article about Thanksgiving would not be evergreen, as it would only be relevant for about a month every year. There is nothing wrong with posting this seasonal or more specific content - it is an important part of your SEO strategy! But evergreen content can be hugely beneficial...
