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Are you on YouTube? Or did you start a channel but never put much effort into it? It's time to change all that. YouTube is a hugely valuable tool for marketers. It's owned by Google, has it's own SERPs page, and has the possibility to reach new users and promote new types of content. YouTube lets you put own videos that promote whatever reputation you want to create. Some videos that can create a positive buzz around your brand include: Give your product/service...

If you've already read part one of our series on creating a social media strategy, you're ready for part 2! Whether you're new to social media, or want to be more effective on your platforms, you need to start with a strategy. Complete your strategy and get ready to post with this guide. Set Up Accounts & Improve Existing Ones When you start a new social media profile, you need a specific channel strategy in mind. It’s a good exercise to create mission...

If your website is slow, you could be leaking visitors AND search engine rankings. Stop turning people away and get your site updated. Not only will it encourage visitors to stay on your site, instead of leaving before it loads, you can also be rewarded by Google. First, what is page speed? Page speed is a measurement of how fast the content on your page loads. Your site speed is a result of a sampling of your page speeds. Google has indicated...

If you want to be successful on social media, it's not enough just to start posting fun gifs and links to your website. You need a strategy. Unfortunately, many companies neglect this step, and are confused about what they should be posting. Or, they start publishing content, but aren't getting any likes or comments. Without a strategy, you can't be sure that what you're posting is resonating with your audience or communicating the right ideas. So you know you need a strategy. But where...

No one likes working harder than they need to in order to complete a task. So we've got a little secret for you - it's okay to repurpose your blog content! There's no need to reinvent the wheel for every post. You can save time and energy, while getting great results by repurposing content you’ve already created. Repurposing content means taking an existing piece of content and using it in a new way for a new audience. Blog series to ebook, for...

If you've been managing your business's Facebook page for a few years, you've likely noticed a decline in the number of people who are viewing, liking, and commenting on your posts. It's not that your business has gotten less popular - its the Facebook algorithm working against you. First, this started happening because more people were advertising on the site than before. Facebook execs explained in 2014 that the increase in advertising meant there was more competition for organic posts, so...

SEO is something your business must be doing. It's necessary for competing in the digital world, for every type of business. If your customers are finding you via the internet - Yelp, Facebook, Google search, Google maps, etc - you have to help them get to you. Search Engine Optimization entails a lot of actions. Here, we scratch the surface with 10 basic SEO tips for your small business. No SEO = No visitors from search engines. If you don't put in...

Facebook is an excellent platform to post video content. It is this popular! However, achieving success with video on Facebook is not just about reposting whatever is going on your YouTube channel. Each social media platform is different. Users go on them at different times, for different reasons, so your content for your brand page needs to reflect that. For example, on Facebook. While users are now familiar with video content on the site, they're likely browsing on a phone on the go,...

The first step in any good marketing plan is to discover how to reach potential customers. And knowing that Google processes over 40,000 searches every second, which works out to over 3.5 billion searches each day, should get all business owners excited about Google My Business. This is clearly going to be a single resource that will reach a huge number of potential customers each day. And now that Google My Business is offering owners an opportunity to provide even...