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If you want to find new customers, increase your rankings on Google, and grow your business, content marketing should be your focus. When you create great content and find ways to get it in front of your audience, you're going to see results. Increase the quality of your content strategy with these four techniques. 1. Drive Engagement A post that encourages discussion will drive comments or shares from your audience. Crafting content that is thought-provoking helps drive these actions. Try the following: ...

Do you find yourself posting constantly on social media, but with no response? Feel like you're just shouting into the void? In order to increase engagement and connect with your audience, you need to improve your social storytelling. When you approach social posts, you need to address these questions: Who is my audience? How do I get my idea into my audience’s head? And which tools do I need to understand them better? How do I change the way my audience thinks? How do we...

Whether you're hosting a conference, workshop, or a community event, social media is a great way to build buzz and promote your event before, during, and after. This allows you to get the most value from your efforts, and hopefully make it easier to host your next event. Here a few techniques to try to leverage social platforms to maximize your event marketing efforts. Before the Event Social media is a great way to build awareness for your event and get people excited. Build...

Including hashtags on your Instagram posts is a great way to increase engagement and reach new users. But how does it work? And what types of hashtags should you use? Become a #hashtag expert with this guide on all the latest tips and tricks on Instagram. So what exactly is a hashtag?It's a a word, phrase, or series of emojis preceded by the # symbol (e.g. #Throwback, #WorldCup) that categorizes content and make it more discoverable. Imagine the internet, or Instagram,...

If you use Google regularly (and who doesn't) you've likely noticed how they've started taking search results into their own hands. If you ask Google a question, a box pops up with the answer, then there's a list of sites. Looking for a flight? Google sends you to their flight data. Trying to find a local restaurant? Google will give you their info about it, plus reviews and a map view. Same thing for jobs, hotel deals, and more. While this...

In the wake of Instagram's massive growth, you may have forgotten about Pinterest. But if you have the type of business that can succeed on this social media site, you should consider reinvesting. So how can you use Pinterest to your brand's advantage? Follow this basic guide to get started. 1. Use Tried-And-True Content Pinterest doesn't allow you to just post a link to your blog and log off. Even if you're just posting an image, not every one is best suited for...

Here's a social media platform you may have unfortunately ignored - LinkedIn. You know you need one to find jobs, but what about to bring in business? A great company LinkedIn page not only will help you find great candidates for jobs, but also influence potential new clients. Your LinkedIn Company Page offers a huge opportunity to establish your brand as an industry thought leader and attract top talent. Create a great first impression with these optimization tips: Update your photo and...

Instagram recently announced it had reached 1 billion users. This is an increase from 800 million users in September of last year, which was 200 million more than that same time the year before. In this vast user base, it's likely your customers are using the app regularly. Instagram is about more than occasionally posting photos of your products or an inspirational quote. if you want to compete on Instagram, you need to take advantage of their broadening offering of features....