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If your business doesn't already have a blog, it's advised that you start one. But it isn't just for writing up whatever posts suit you from day to day. They need to be optimized so they actually help your site. With just a few quick tweaks, you can fix your existing blog posts and improve your future posts so they bring in new visitors to your site. Unfortunately, many bloggers miss out on the marketing potential of their blogs. In fact,...

The FTC, or Federal Trade Comission, has cracked down on social media marketing in the last few years. They're the reason you see #Ad or #Sponsored on your favorite influencers' post as you scroll through your feed. If you thought you could keep posting and working with influencers on social media however you liked, here's some unfortunate news. The FTC is watching and will take action if they see brands or influencers breaking the rules. So what are the rules exactly?...

Having a zero rank on a Google search might sound unimpressive but in this case zero is the opposite of nothing; it is everything. This means that you are Googles authority on whatever the search was seeking. In addition, this means that you and your information are going to appear above all else and with a nice large link to your site. An added bonus is that your snippet of top information is what Google will read to anyone who...

Do you know what an SEO Title Tag is? A title tag is an HTML element that specifies the title of a web page. Most importantly, they are used on search engine results pages as the clickable headline. Crafting the right title tags is important for usability, SEO, and social sharing. The title is meant to be an accurate and informative description of the content of the page.   Why are Title Tags Important? Title tags are used in three key places: (1) search engine...

Is your business on Twitter? Twitter is a great social media platform to start conversations with your customers and get engaged. Twitter is a robust community where you can build a clear brand image and strengthen relationships with your customers. Some brands have found a huge boost in sales after committing more effort to Twitter, like Moon Pie  and DiGiorno. However, sometimes it may seem like you're tweeting into a vacuum. Because Twitter feeds move so fast, it's very likely that a...

Writing content to promote your website and your business is critical to its success. Yelp reports that 85% of consumers use the Internet to find a business or service that they need. But simply posting page after page of blogs and information might not be providing the results that you are looking for. The reason is that effective content must be paired with SEO, search engine optimization, in order for it to appear in search results. Knowing the basics of...

You've hard about SEO, and you know you need it. But be honest, do you really understand what it means? Many small business owners are so busy with the day to day of their business that it can be difficult to educate themselves on necessary marketing tactics like SEO. If you aren't familiar with the practices of SEO, or "Search Engine Optimization," it's time to learn. If you have a business that's trying to reach customers, either online or at...

Snapchat has been all the rage among younger audiences (think middle school through college) for the last few years. And many businesses made the migration to the popular social media platform, with brands like Taco Bell and Sour Patch Kids gaining huge followings and becoming some of the most popular accounts. But changes have occurred for Snapchat. It went public as Snap, grew quickly, had to make some layoffs, and recently, made a huge update that got negative reviews from their...

Every business owner wants their website to be easier to find on Google and other search engines. But first, they have to ask themselves where they want to rank. Cheap restaurant in Seattle? Best Italian restaurant in Seattle? Date night dinner in Seattle? The options are endless! And as Google and other engines get more complex in their abilities to understand user's requests, so too can your site rankings get more specific. Optimizing your website to rank higher starts with finding...