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Many business owners create a website and believe that’s all they need to do to attract customers. It doesn’t take long for them to ask, “Why isn’t anyone visiting my site?” The reason no one is visiting the site is because Internet users aren’t seeing it in Google’s search engine results pages. Think about when you are looking for a service or product online. You probably go to Google and type what you need in the search bar. What pops up are...

Managing your business's Facebook page should come with an instruction manual - except it doesn't. The Facebook Insights page takes some getting used to, especially if you're new to your business page. To start, here are a few terms you'll want to know. You'll see these commonly across all social media platforms (Twitter and Instagram mostly), but we'll focus on Facebook here.   Insights Terms: Boosted Posts: Posts that you paid to send to more followers. Facebook only shows your post to a fraction...

Is your business on Instagram? It's a great way to show visual aspects of your business and reach new customers. Start your account If you don't have the app yet, you'll need to download it. Set up your profile! You can't add users like you can with a Facebook page - everyone who adds to your Instagram account will need the email and password, so make sure it's something unique and professional. Same goes with creating your username. If possible, make it the same...

If your e-commerce site isn't getting the type of traffic you wish you were getting, it may be caused by some common SEO issues. Take a look at your site and see if you have any of these five SEO problems that might be harming your e-commerce site.   1.Weak or No Product Descriptions If you have a lot of products, it's likely you have short descriptions that were provided by the manufacturer. This is not helpful for the following reasons: Short descriptions...

Search Engine Optimization is a tricky business. If you don't do it, you will lag behind in search results and no one will ever find your site. But if you do it wrong, the results will be even worse. There are people who keep applying different SEO strategies to their websites in hopes of getting first page ranking in Google. But despite their best attempts, they fail to progress from the 20th page. Little do they realize that they are...

There has been a lot of talk lately about SEO being ineffective, irrelevant, or even dead in the present scenario. The opinion online is divided; while some believe that it's quality content, and not SEO, that makes a page rank higher on search engines, others believe that quality content and SEO must coexist. If anything is dead, then it's the traditional way to do SEO. What is SEO again? Search Engine Optimization is the process of increasing website traffic with the...

As 2017 winds down, it’s time to look forward to the new year. Goal-setting and re-evaluating current strategies is on every business owner’s mind. If your business uses content marketing (and if you don’t yet, you should), it’s important to know where the industry is going. Here are four content marketing trends to look for in 2018.   The Internet of Things Content no longer just has to be something you read or watch on a screen. New technology like AI and other...

Search Engine Optimization is a fairly new industry that's still growing. A number of trends and changes have come and gone over the years, and more are still to come. Given its popularity and necessity, it's hard to imagine that in the beginning SEO was thought to be "internet black magic." These days, it is an unavoidable part of any digital marketing strategy. What makes SEO so popular is its affordability and simplicity. Unlike many other marketing strategies, SEO has...

“Okay Google” or “Hi Siri” are now common commands for smartphones and iPhones, and the future of SEO will change because of it. As people begin using voice search more and mobile tech advances, SEO will begin to rely on the way people speak to their phone rather than what they type in a web browser. Search Engine Journal reports that 55 percent of teens and 41 percent of adults use voice search already. Comscore predicts that 50% of all searches...