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If you use Google regularly (and who doesn't) you've likely noticed how they've started taking search results into their own hands. If you ask Google a question, a box pops up with the answer, then there's a list of sites. Looking for a flight? Google sends you to their flight data. Trying to find a local restaurant? Google will give you their info about it, plus reviews and a map view. Same thing for jobs, hotel deals, and more. While this...

In the wake of Instagram's massive growth, you may have forgotten about Pinterest. But if you have the type of business that can succeed on this social media site, you should consider reinvesting. So how can you use Pinterest to your brand's advantage? Follow this basic guide to get started. 1. Use Tried-And-True Content Pinterest doesn't allow you to just post a link to your blog and log off. Even if you're just posting an image, not every one is best suited for...

Here's a social media platform you may have unfortunately ignored - LinkedIn. You know you need one to find jobs, but what about to bring in business? A great company LinkedIn page not only will help you find great candidates for jobs, but also influence potential new clients. Your LinkedIn Company Page offers a huge opportunity to establish your brand as an industry thought leader and attract top talent. Create a great first impression with these optimization tips: Update your photo and...

Instagram recently announced it had reached 1 billion users. This is an increase from 800 million users in September of last year, which was 200 million more than that same time the year before. In this vast user base, it's likely your customers are using the app regularly. Instagram is about more than occasionally posting photos of your products or an inspirational quote. if you want to compete on Instagram, you need to take advantage of their broadening offering of features....

Are you on YouTube? Or did you start a channel but never put much effort into it? It's time to change all that. YouTube is a hugely valuable tool for marketers. It's owned by Google, has it's own SERPs page, and has the possibility to reach new users and promote new types of content. YouTube lets you put own videos that promote whatever reputation you want to create. Some videos that can create a positive buzz around your brand include: Give your product/service...

If you've already read part one of our series on creating a social media strategy, you're ready for part 2! Whether you're new to social media, or want to be more effective on your platforms, you need to start with a strategy. Complete your strategy and get ready to post with this guide. Set Up Accounts & Improve Existing Ones When you start a new social media profile, you need a specific channel strategy in mind. It’s a good exercise to create mission...

If your website is slow, you could be leaking visitors AND search engine rankings. Stop turning people away and get your site updated. Not only will it encourage visitors to stay on your site, instead of leaving before it loads, you can also be rewarded by Google. First, what is page speed? Page speed is a measurement of how fast the content on your page loads. Your site speed is a result of a sampling of your page speeds. Google has indicated...

If you want to be successful on social media, it's not enough just to start posting fun gifs and links to your website. You need a strategy. Unfortunately, many companies neglect this step, and are confused about what they should be posting. Or, they start publishing content, but aren't getting any likes or comments. Without a strategy, you can't be sure that what you're posting is resonating with your audience or communicating the right ideas. So you know you need a strategy. But where...

No one likes working harder than they need to in order to complete a task. So we've got a little secret for you - it's okay to repurpose your blog content! There's no need to reinvent the wheel for every post. You can save time and energy, while getting great results by repurposing content you’ve already created. Repurposing content means taking an existing piece of content and using it in a new way for a new audience. Blog series to ebook, for...