Blog

SEM, SEO & General Information
  • All
  • Digital Marketing
  • News
  • SEM
  • SEO
  • SMO

At its core, SEO is about creating connections. Personal connections are what fuel growth – without them, there can be no traffic, leads, brand exposure, or sales. But before you can make connections with your audience, you have to define them. Persona profiling has been around for a long time, and helps map your audience to give you deeper insight into how to most effectively reach them. Without a clearly defined audience, you can’t create user-focused SEO strategies. In order to...

Before you move full steam ahead on an SEO campaign or link-building efforts for your site, you need to make sure a few things are in order. You should have a comprehensive list of keywords you want to rank for. This list of keywords will be your bible for editing your existing pages, sprucing up content, coming up with future blog titles, and more.   If you don’t have this list of keywords, do a little research by looking at competitors’ sites,...

Even though its only September, the holidays will be here before you know it. And while most SEO programs are exclusively focused on long-term gains, sometimes you need to optimize for short-term, temporary seasonal trends.   Many brands are doing this right now, gearing up for optimizing for Christmas and winter related keywords so they can reap about two months’ worth of benefits for the year. There are pros and cons to this approach, and you must ask yourself if this seasonal...

The best place to start with improving Search Engine Optimization (SEO) for your website is typically with content. And you could be turning out dozens of pieces of content a month, but if they’re not optimized properly, they probably aren’t doing much for your rankings. Before you go and write all new content, make sure your existing content is at 100%. There area few small fixes you can make to help your rankings, and then use these tips as you...