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Is your business on Twitter? Twitter is a great social media platform to start conversations with your customers and get engaged. Twitter is a robust community where you can build a clear brand image and strengthen relationships with your customers. Some brands have found a huge boost in sales after committing more effort to Twitter, like Moon Pie  and DiGiorno. However, sometimes it may seem like you're tweeting into a vacuum. Because Twitter feeds move so fast, it's very likely that a...

Writing content to promote your website and your business is critical to its success. Yelp reports that 85% of consumers use the Internet to find a business or service that they need. But simply posting page after page of blogs and information might not be providing the results that you are looking for. The reason is that effective content must be paired with SEO, search engine optimization, in order for it to appear in search results. Knowing the basics of...

You've hard about SEO, and you know you need it. But be honest, do you really understand what it means? Many small business owners are so busy with the day to day of their business that it can be difficult to educate themselves on necessary marketing tactics like SEO. If you aren't familiar with the practices of SEO, or "Search Engine Optimization," it's time to learn. If you have a business that's trying to reach customers, either online or at...

Snapchat has been all the rage among younger audiences (think middle school through college) for the last few years. And many businesses made the migration to the popular social media platform, with brands like Taco Bell and Sour Patch Kids gaining huge followings and becoming some of the most popular accounts. But changes have occurred for Snapchat. It went public as Snap, grew quickly, had to make some layoffs, and recently, made a huge update that got negative reviews from their...

Every business owner wants their website to be easier to find on Google and other search engines. But first, they have to ask themselves where they want to rank. Cheap restaurant in Seattle? Best Italian restaurant in Seattle? Date night dinner in Seattle? The options are endless! And as Google and other engines get more complex in their abilities to understand user's requests, so too can your site rankings get more specific. Optimizing your website to rank higher starts with finding...

Many business owners create a website and believe that’s all they need to do to attract customers. It doesn’t take long for them to ask, “Why isn’t anyone visiting my site?” The reason no one is visiting the site is because Internet users aren’t seeing it in Google’s search engine results pages. Think about when you are looking for a service or product online. You probably go to Google and type what you need in the search bar. What pops up are...

Managing your business's Facebook page should come with an instruction manual - except it doesn't. The Facebook Insights page takes some getting used to, especially if you're new to your business page. To start, here are a few terms you'll want to know. You'll see these commonly across all social media platforms (Twitter and Instagram mostly), but we'll focus on Facebook here.   Insights Terms: Boosted Posts: Posts that you paid to send to more followers. Facebook only shows your post to a fraction...

Is your business on Instagram? It's a great way to show visual aspects of your business and reach new customers. Start your account If you don't have the app yet, you'll need to download it. Set up your profile! You can't add users like you can with a Facebook page - everyone who adds to your Instagram account will need the email and password, so make sure it's something unique and professional. Same goes with creating your username. If possible, make it the same...

If your e-commerce site isn't getting the type of traffic you wish you were getting, it may be caused by some common SEO issues. Take a look at your site and see if you have any of these five SEO problems that might be harming your e-commerce site.   1.Weak or No Product Descriptions If you have a lot of products, it's likely you have short descriptions that were provided by the manufacturer. This is not helpful for the following reasons: Short descriptions...