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Google's Keyword Tool has long been one of the best free resources for keyword research. Accessed via their Google Ads service, you can input your website, the website of a competitor, or keywords you're considering and Google will provide the monthly search volume for those keywords, and provide suggestions. Whether you're looking to build new web content that's keyword optimized or launching Google search ads and what to target the right keywords, it's an incredible tool. And now it will be even...

For B2B companies, lead generation can be a constant struggle. If you're struggling with converting website visitors into leads, made sure you're using gated content. What's gated content? Gated content is online materials, such as white papers, articles, and videos, that require that users fill out a form before they can access them. Visitors get a valuable resource, and you get their contact information to add to your newsletter list, or send follow up information. It's a win-win! It helps capture website...