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Twitter is a powerful marketing tool, but only if a business uses it in the right way. Businesses can use Twitter to create the personality behind their brand. It is also a good medium for providing customer support. Twitter is great for creating a buzz around a new product. However, since Twitter only offers you 280 characters per tweet, and tweets only have an average lifespan of 14 minutes, how can a business use such a restricted medium for marketing...

A subject line is the first thing your users see when they receive one of your emails in their inboxes, so it is absolutely vital that your subject lines are the best that they can be for all of your email marketing campaigns.   In fact, sixty-four percent of people open an email because of the subject line, so put a lot of time and effort into establishing strong ones for your campaigns. Below are 4 tips that have proven successful for...