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And How to Convince Them If you've ever been on a typical law firm's website, you understand how ill-served and outdated these websites tend to be. Lawyers think of their business as a largely face-to-face one, which means they spend more time picking out the waiting room furniture in their office than they do on online marketing. But in today's tech-savvy, mobile world, that strategy is no longer working. And while you may understand that the strategy is no longer working,...

  There's no such thing as too much traffic. High-traffic site owners are constantly conducting tests (such as A/B testing) to ensure the highest lead turnover for their sites. This typically includes tweaking various factors from page load time and ad displays to overall navigation and design. And with so much information on the internet surrounding how to optimize, it's important to know which things may have adverse effects on your sales. Let's explore these. Making all of your calls to...