How To Promote an Event on Social Media

Whether you’re hosting a conference, workshop, or a community event, social media is a great way to build buzz and promote your event before, during, and after. This allows you to get the most value from your efforts, and hopefully make it easier to host your...

Guide to Using Hashtags on Instagram

Including hashtags on your Instagram posts is a great way to increase engagement and reach new users. But how does it work? And what types of hashtags should you use? Become a #hashtag expert with this guide on all the latest tips and tricks on Instagram. So what...

How to Optimize Your Company’s LinkedIn Page

Here’s a social media platform you may have unfortunately ignored – LinkedIn. You know you need one to find jobs, but what about to bring in business? A great company LinkedIn page not only will help you find great candidates for jobs, but also influence...

New Instagram Features and How To Use Them

Instagram recently announced it had reached 1 billion users. This is an increase from 800 million users in September of last year, which was 200 million more than that same time the year before. In this vast user base, it’s likely your customers are using the...

How a YouTube Channel Can Boost Your SEO

Are you on YouTube? Or did you start a channel but never put much effort into it? It’s time to change all that. YouTube is a hugely valuable tool for marketers. It’s owned by Google, has it’s own SERPs page, and has the possibility to reach new users...

How to Create a Social Media Strategy (Part 2)

If you’ve already read part one of our series on creating a social media strategy, you’re ready for part 2! Whether you’re new to social media, or want to be more effective on your platforms, you need to start with a strategy. Complete your strategy...