Writing content to promote your website and your business is critical to its success. Yelp reports that 85% of consumers use the Internet to find a business or service that they need. But simply posting page after page of blogs and information might not be providing the results that you are looking for. The reason is that effective content must be paired with SEO, search engine optimization, in order for it to appear in search results. Knowing the basics of SEO will allow you to successful promote your website, build credibility and grow your internet presence.
Keyword Research = A Head Start
Selecting the right keywords for your content is very important. These are the words that the search engines are focusing on to provide results when queried. So by doing a little bit of research you can learn which keywords that apply to your content are already getting a lot of interest. A keyword search provides you with added insight into what internet users are already searching for and gives you a little bit of a head start if you use those trending words in your content.
Well Prepared Content
The purpose of any website is to provide information, but there is much more to it than that. Consumers are looking for instant gratification when they are searching the web for information. They want to be able to look at a site and quickly and easily locate the information that they want. If the site is not well organized or the information is presented in a manner that if difficult to read or understand then the guest is going to quickly leave that site and choose a better resource.
Presentation
If you have a great deal of information to convey to guests on your site then be sure to break it down into easy to read sections with clear headers. Readers need to be able to scan through the information that you are providing to quickly locate the section that they want to read and understand to gain their answer. According to a study by the Neilson Norman Group, visitors will only devote 59 seconds to evaluating your site before moving on to another site to find what they are looking for. Be sure that your guests can easily navigate and understand your message in under a minute or chances are they will be leaving.
Keep It Interesting
Knowing that you have slightly less than one minute to secure a guest attention, be sure to offer a wide variety of information and present it in various ways to be sure that you are offering something for everyone. Include informational product pages if applicable, blog posts, articles, lists, product or user guides, videos, slideshows and glossaries to allow visitors to select the media style that most appeals to them.
Time Is Not On Your Side
Great content is not enough to generate interest in your website. You also need to optimize the information so that search engines will select your content. Researching keywords to focus on trending words will give you a head start. Also providing well organized content will appeal to readers and improve your SEO. A well designed site with carefully selected keywords in the content will provide the results that you are looking for to increase your site credibility and success.