Guide to Staying FTC Compliant with Social Media Marketing
The FTC, or Federal Trade Comission, has cracked down on social media marketing in the last few years. They're the reason you see #Ad or #Sponsored on your favorite influencers' post as you scroll through your feed. If you thought you could keep posting and working...
How to Rank Position ZERO in Google
Having a zero rank on a Google search might sound unimpressive but in this case zero is the opposite of nothing; it is everything. This means that you are Googles authority on whatever the search was seeking. In addition, this means that you and your information are...
Guide to SEO Title Tags
Do you know what an SEO Title Tag is? A title tag is an HTML element that specifies the title of a web page. Most importantly, they are used on search engine results pages as the clickable headline. Crafting the right title tags is important for usability, SEO, and...
How To Increase Your Reach on Twitter
Is your business on Twitter? Twitter is a great social media platform to start conversations with your customers and get engaged. Twitter is a robust community where you can build a clear brand image and strengthen relationships with your customers. Some brands have...
How to Write an Effective SEO Article
Writing content to promote your website and your business is critical to its success. Yelp reports that 85% of consumers use the Internet to find a business or service that they need. But simply posting page after page of blogs and information might not be providing...
Guide for SEO for Small Businesses
You've hard about SEO, and you know you need it. But be honest, do you really understand what it means? Many small business owners are so busy with the day to day of their business that it can be difficult to educate themselves on necessary marketing tactics like SEO....
Should My Business Be on Snapchat?
Snapchat has been all the rage among younger audiences (think middle school through college) for the last few years. And many businesses made the migration to the popular social media platform, with brands like Taco Bell and Sour Patch Kids gaining huge followings and...
How To Get Started With Keyword Research
Every business owner wants their website to be easier to find on Google and other search engines. But first, they have to ask themselves where they want to rank. Cheap restaurant in Seattle? Best Italian restaurant in Seattle? Date night dinner in Seattle? The options...
Does a Website Really Need to Be Optimized for Search Engines?
Many business owners create a website and believe that’s all they need to do to attract customers. It doesn’t take long for them to ask, “Why isn’t anyone visiting my site?” The reason no one is visiting the site is because Internet users aren’t seeing it in Google’s...