Ten Twitter Marketing Tips for Small Businesses
Twitter is a powerful marketing tool, but only if a business uses it in the right way. Businesses can use Twitter to create the personality behind their brand. It is also a good medium for providing customer support. Twitter is great for creating a buzz around a new...
4 Tips for Improving Your Email Subject Lines
A subject line is the first thing your users see when they receive one of your emails in their inboxes, so it is absolutely vital that your subject lines are the best that they can be for all of your email marketing campaigns. In fact, sixty-four percent of...
How to Improve the User Experience on Mobile Devices
Analytics have shown that more and more users are browsing the internet with their mobile devices. In fact, data shows that mobile users actually spend more time on your website once they get there - around 10% longer to be specific. As such, UX designers must...
A Back-link Strategy for 2020
Are back-links still needed? If it is just a back-link on a no-name website with no traffic then no. If its on an authoritative or high traffic site, then yes. Google just released new link attributes UGC & Sponsored that accompany nofollow now and they...
Structured Data: Video & SEO
[vc_row][vc_column][vc_column_text] What is JSON? JSON or JavaScript Object Notation is an open-standard file format that uses human-readable text to transmit data objects consisting of attribute and it happens to be the preferred choice of scripting for structured...
Enterprise SEO + Custom Events + GTM
[vc_row][vc_column][vc_column_text]Enterprise clients need tracking so they can follow the money trail and account for their spend, in other words, generate an ROI for their campaign. To do this we can employ a variety of tracking methods through Google Analytics (GA)...
Are Back-links Dead in 2019?
It has been a wonderful year of constant changes and improvements to search algorithms across the board, while some may be worried we are actually happy. The changes have brought lead generation through sem/seo to a higher plane using tried and true marketing tactics...
Social Media: Three Tips to Provide the Best Customer Experience
Social media is becoming the default way that customers and brands communicate with each other. Your business needs to focus the most attention on providing the best customer experience across the social media platforms you use. The following article will explore this...
Four Ways Using Story Can Improve Your Brand Strategy
The science of the mind is endlessly complex. While scientists have uncovered a better understanding of how human beings process information, there's still a very long way to go. One thing that is certain, though, is that human beings are trained to learn through...