Guide to Online Reviews for Small Businesses
In the digital age, it's rare to check out a new business without first taking the time to look them up online. And likely, the first place you go to learn about them is Google or Yelp to read reviews from other customers. As a business owner, you need to pay...
How Google Maps is a Lead Generation Tool
Google Maps and other map tools are probably the least utilized by many businesses. Some will provide reasons such as "my business is not a physical address," or "that's not how clients find us," or "its not core to our sales funnel," and the myriad of reasons is...
Ranking Up As An Enterprise SEO Agency
In today’s digital media marketing spaces, competitive use of SEO and competition for engagement are at an all-time high. Rankings for search engines, especially powerhouses like Google (whose search engine indexes over 30 trillion pages), are being dictated by not...
How Social Media Can Enhance Your Email Marketing
It might seem like social media has replaced email as the most effective marketing strategy in the digital age. But this is not true! Email is still extremely influential in driving sales and keeping customers engaged. And when paired with social media, you get even...
3 Tips to Increase Facebook Engagement
Unfortunately, Facebook has increasingly become a "pay-to-play" platform. If you want to reach new customers (or even all of your existing followers), you'll need to use their paid advertising tools. (Luckily, it's a pretty robust tool that lets you narrow down...
Buffer Releases “State of Social” Report for 2019
Buffer has released it's annual "State of Social" report, and it has a lot of insight that is extremely valuable to anyone marketing their business. Read on for the top things to know this year about social media trends. 1. There's still a lot of uncertainty about the...
5 Lead Generation Techniques
If you're a business that thrives on leads, you might feel all your old techniques have stopped working. It's always good to refresh you methods to find new leads. Try these five strategies to grow your business and find new prospects this year. 1. Build Up a...
5 Tips to Build Your Network on LinkedIn
LinkedIn used to be the forgotten social media site. But thanks to a reboot from new owner Microsoft, it has grown both in users and frequency of visits in the last few years. If you're looking to build up your network and find more customers or collaborators this...
Why You Need Local SEO – Infographic
If you own any sort of local business - restaurant, boutique, law firm, non-profit, salon, the list goes on - you need to invest in your SEO. You don't need to have a brick-and-mortar place for people to visit to justify your need for local SEO. If you serve a...