Why You Should Be Adding Evergreen Content To Your Site
Evergreen content is a blog, video, or white paper that is relevant anytime - regardless of season. Like an evergreen tree stays verdant all year round, so does this content. For example, an article about Thanksgiving would not be evergreen, as it would only be...
How to Write for Social Media
Writing posts for your social media pages takes a slightly different strategy than writing a blog or other content. You need to catch the eye of the person scrolling through their feed, and compel them to take some kind of action, whether that's liking, commenting,...
The Latest Updates from Google My Business
Google My Business (GMB) is one of the most valuable FREE tools currently available to small business owners across industries. By optimizing your profile page, you can make it easier for searchers to get the information they need about your business, including...
Google is Shutting Down Google+
Google recently announced it was shutting down its social media platform Google+ for consumers. While this may not be a surprise, considering the site never quite caught on like other social sites, it's still worth noting. The reason Google gave for shutting down the...
Best Social Media Guides from the Experts
At Got.Media, we think of ourselves as experts in social media. But when it comes to online guides, there are some sites who have perfected it so well, that we advise our clients head over there for a quick lesson. If you're hoping to learn more about social media...
SEO Checklist for Content
Have you created a new piece of content for your website, such as a blog or web page? You may have done your keyword research and written a great piece of SEO content, but your process isn't done yet. To really optimize your content for SEO, you need to look at a few...
Improve Your Instagram Captions With These Tips
If you're hoping to increase engagement on your Instagram page, your photos might not be the issue. Instead, your captions could likely use some tweaks to encourage conversation and emphasize your brand. Consider these tips when you write your next Instagram post and...
SEO Tactics to Avoid
As long as SEO has been around, there have been a "white hat" and"black hat" techniques. White hat SEO is using techniques approved by Google, and doing search engine optimization the "right" way. Black hat SEO is about bending the rules and working around Google for...
Microinfluencers: Are They A Good Fit For Your Business?
When you think of Instagram influencers, likely the first people that come to mind are the mega-viral stars like the Kardashians or Lebron James. But for this blog, we aren't talking about this two-million-plus-followers accounts. Instead, you should think about...