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Search engine optimization is something that every business needs to do well to survive in today's online marketplace. While there are many facets to a successful SEO strategy, one particular aspect of SEO often overlooked is the use of negative keywords. Negative keywords are keywords within website content or online search phrases that you want to exclude your advertisements from being placed with. In effect, they work in the exact opposite way that traditional keywords do. Here's why using and...

Ten Important Questions You Need to Ask to Qualify Your Sales LeadsĀ    Qualifying leads is one of the most difficult aspects of sales. It's also one of the most important things a salesperson must do. If you don't qualify leads, you will be forever chasing after prospects who are never going to buy from you. And, while you are wasting your time on the time wasters, you will be neglecting your real leads. Even so, you don't want to qualify your...