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When it comes to search engine optimization, many webmasters often overlook the need to adapt their strategies. Unfortunately, since SEO continues to evolve, failing to adjust your digital marketing tactics when adjustments are needed will hurt your website's search engine rankings. For example, Google regularly makes changes to its search engine algorithm. Oftentimes, webmasters see less traffic after Google makes algorithm updates. That's why learning to adapt your digital marketing strategy is a critical component of good SEO. 1. Audience Interests...

Search engine optimization is something that every business needs to do well to survive in today's online marketplace. While there are many facets to a successful SEO strategy, one particular aspect of SEO often overlooked is the use of negative keywords. Negative keywords are keywords within website content or online search phrases that you want to exclude your advertisements from being placed with. In effect, they work in the exact opposite way that traditional keywords do. Here's why using and...