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Over the past few years almost everyone has been hammered and taken back to school with the algorithm updates of the most popular search engines. Why do I say almost? Because not everyone gets affected and some benefit from the updates- namely those employing tried-and-true marketing tactics. We reviewed all of the many reports, tasks, and results of our clients over the past few years and we found that unless we attempted a short cut, no major losses occurred so long...

On today’s internet, shady black-hat tactics for link building via spam and ads are going by the wayside, and we say Good Riddance. Overwhelming targets with spam and Ads, while annoying, formerly had soft conversion rates of 1% to 2%. With the proliferation of white-hat SEO campaign builders, spam now has almost no effect - In fact, users tend to ignore it 100%. When it comes to driving SEO, White-Hat Backlinking and Tiered Link Building are surefire ways to claim engagement...