Use Case: Apcera SEO

23

Search

Visibility Increase. This is the increase from existing rankings to rankings at the end of the first seo cycle. There was a 23% increase in keyword positions.

63

Organic

Keywords Rankings Increase. This is the amount of new keywords appearing in organic search results reported directly from Google.

127

Top 10

New keywords ranking in the top 10. There was a 127% increase in new keywords ranking in the top 10 and strong gains for dozens of other terms on the second page.

How We Did It

Technical SEO

We spent some time working on the technical side of things from additional improvements to the code, speed, and custom markup. This provided the content in an easy way for google and other search engine bots to correctly identify titles, article content, and flow of the website. Maintaining your technical seo is a key part of staying on top of the rankings!

Back-links

We managed their back-links for this existing brand. This included a complex audit of existing back-links and removing as many bad reputation/hacked/malware domains as possible. After a few months, we successfully reduced the back-link risk. In addition to a thorough scrubbing, we worked with their PR, social media, and content teams to improve existing practices and generate more high quality backlinks. Total backlinks increased by 10k+ per month through natural and requested means.

Authority

We worked on a particular authority & branding campaign with lots of off-page work from building their brands presence to improving existing content around the web. This directly improved their domain authority, 70+ DA back-links and a high brand visibility across related industry publications and knowledge hubs.

Whether its improving on page content or working on off page content, this is a critical portion of seo. From PR/Media Outreach, publishing content and articles, and improving existing content through authoritative means – it all adds up to success.