Negative Keywords & Why They Matter

Negative Keywords & Why They Matter

Search engine optimization is something that every business needs to do well to survive in today’s online marketplace. While there are many facets to a successful SEO strategy, one particular aspect of SEO often overlooked is the use of negative keywords....
Ten Twitter Marketing Tips for Small Businesses

Ten Twitter Marketing Tips for Small Businesses

Twitter is a powerful marketing tool, but only if a business uses it in the right way. Businesses can use Twitter to create the personality behind their brand. It is also a good medium for providing customer support. Twitter is great for creating a buzz around a new...
4 Tips for Improving Your Email Subject Lines

4 Tips for Improving Your Email Subject Lines

A subject line is the first thing your users see when they receive one of your emails in their inboxes, so it is absolutely vital that your subject lines are the best that they can be for all of your email marketing campaigns.   In fact, sixty-four percent of...
How to Improve the User Experience on Mobile Devices

How to Improve the User Experience on Mobile Devices

Analytics have shown that more and more users are browsing the internet with their mobile devices. In fact, data shows that mobile users actually spend more time on your website once they get there – around 10% longer to be specific. As such, UX designers must...