G.E.O. Is the New SEO: How to Stay Relevant in the Era of Generative AI & Omnichannel Marketing
The rules of SEO are changing—fast. In a digital landscape shaped by language models, entity-focused indexing, and discovery beyond traditional search engines, the old SEO playbook no longer guarantees visibility. Enter G.E.O.: a modern framework that stands for...
What Is a Favicon? Why You Need One & How to Add It to Your Site
What Is a Favicon? Why You Need One & How to Add It to Your Site If you’ve ever opened multiple tabs in your browser, you’ve seen favicons — those tiny images next to the page title. They might be small, but they pack a big punch when it comes to branding, user...
How AI Influences SEO Strategies: Both the Upsides & Downsides
AI reshapes SEO strategies, altering how websites attract and retain audiences. This post examines both upsides and downsides of AI integration in SEO, outlining practical benefits and potential challenges. Readers will gain clear insights into optimizing search...
Navigating Google Algorithm Shifts: A Guide to Stable Organic Traffic with Got.Media
In the ever-evolving landscape of online search, staying ahead of the curve is crucial for maintaining a steady flow of organic traffic to your website. Google algorithm shifts can cause significant fluctuations in search rankings, impacting your online visibility and...
Unlocking Your Digital Potential: Got.Media’s Exciting Rebrand and New Product Launch!
In today's fast-paced digital landscape, businesses of all sizes are constantly seeking innovative ways to stand out, reach their target audience, and achieve their goals. Whether you're a small business, a thriving startup, or a seasoned enterprise, the key to...
Why Learning to Adapt is an Important SEO Strategy
When it comes to search engine optimization, many webmasters often overlook the need to adapt their strategies. Unfortunately, since SEO continues to evolve, failing to adjust your digital marketing tactics when adjustments are needed will hurt your website's search...
5 Reasons Lawyers Need to Redo Their Websites
And How to Convince Them If you've ever been on a typical law firm's website, you understand how ill-served and outdated these websites tend to be. Lawyers think of their business as a largely face-to-face one, which means they spend more time picking out the waiting...
4 Mistakes to Avoid When Optimizing Your Site
There's no such thing as too much traffic. High-traffic site owners are constantly conducting tests (such as A/B testing) to ensure the highest lead turnover for their sites. This typically includes tweaking various factors from page load time and ad displays...
What Negative Keywords Are and Why You Should Utilize Them
Search engine optimization is something that every business needs to do well to survive in today's online marketplace. While there are many facets to a successful SEO strategy, one particular aspect of SEO often overlooked is the use of negative keywords. Negative...