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If you are trying to grow a B2B company, LinkedIn should be your number one focus for marketing. This is the best platform to make connections and reach potential customers, both organically and through paid advertisements. LinkedIn might feel like a major beast to tackle, but we've broken it down into 5 quick actions you can complete in just fifteen minutes every day.   Accept and Welcome New Connections Review any connection requests that came in since you last checked. If you...

It might seem like social media has replaced email as the most effective marketing strategy in the digital age. But this is not true! Email is still extremely influential in driving sales and keeping customers engaged. And when paired with social media, you get even more bang for your buck.   1. Drives Traffic When you add a new post or video to your social media pages, it's important that it gets a lot of views or engagement soon after its posted. In your...