by jared | Mar 25, 2025 | Digital Marketing, SEO
What Is a Favicon? Why You Need One & How to Add It to Your Site If you’ve ever opened multiple tabs in your browser, you’ve seen favicons — those tiny images next to the page title. They might be small, but they pack a big punch when it comes to branding, user...
by michael | Feb 3, 2020 | Digital Marketing
And How to Convince Them If you’ve ever been on a typical law firm’s website, you understand how ill-served and outdated these websites tend to be. Lawyers think of their business as a largely face-to-face one, which means they spend more time picking out...
by michael | Jan 27, 2020 | Digital Marketing
There’s no such thing as too much traffic. High-traffic site owners are constantly conducting tests (such as A/B testing) to ensure the highest lead turnover for their sites. This typically includes tweaking various factors from page load time and ad...
by michael | Oct 21, 2019 | Digital Marketing
Ten Important Questions You Need to Ask to Qualify Your Sales Leads Qualifying leads is one of the most difficult aspects of sales. It’s also one of the most important things a salesperson must do. If you don’t qualify leads, you will be forever...
by michael | Oct 7, 2019 | Digital Marketing
A subject line is the first thing your users see when they receive one of your emails in their inboxes, so it is absolutely vital that your subject lines are the best that they can be for all of your email marketing campaigns. In fact, sixty-four percent of...
by michael | Oct 1, 2019 | Digital Marketing
Analytics have shown that more and more users are browsing the internet with their mobile devices. In fact, data shows that mobile users actually spend more time on your website once they get there – around 10% longer to be specific. As such, UX designers must...