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Evergreen content is a blog, video, or white paper that is relevant anytime - regardless of season. Like an evergreen tree stays verdant all year round, so does this content. For example, an article about Thanksgiving would not be evergreen, as it would only be relevant for about a month every year. There is nothing wrong with posting this seasonal or more specific content - it is an important part of your SEO strategy! But evergreen content can be hugely beneficial...