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Do you find yourself posting constantly on social media, but with no response? Feel like you're just shouting into the void? In order to increase engagement and connect with your audience, you need to improve your social storytelling. When you approach social posts, you need to address these questions: Who is my audience? How do I get my idea into my audience’s head? And which tools do I need to understand them better? How do I change the way my audience thinks? How do we...

If you've already read part one of our series on creating a social media strategy, you're ready for part 2! Whether you're new to social media, or want to be more effective on your platforms, you need to start with a strategy. Complete your strategy and get ready to post with this guide. Set Up Accounts & Improve Existing Ones When you start a new social media profile, you need a specific channel strategy in mind. It’s a good exercise to create mission...