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Social media is becoming the default way that customers and brands communicate with each other. Your business needs to focus the most attention on providing the best customer experience across the social media platforms you use. The following article will explore this subject in more detail by providing tips to keep your customers happy.   Provide the best content   First things first, you want to provide the best social media content. The idea is you don't want customers to only interact with...

Do you find yourself posting constantly on social media, but with no response? Feel like you're just shouting into the void? In order to increase engagement and connect with your audience, you need to improve your social storytelling. When you approach social posts, you need to address these questions: Who is my audience? How do I get my idea into my audience’s head? And which tools do I need to understand them better? How do I change the way my audience thinks? How do we...